Free Download

Is Your Business
Leaving Leads
on the Table?

Download the free checklist — 10 signs your business needs an AI Growth System. Takes 2 minutes. Could change everything.

100% free — no credit card required
Built for Australian SMEs across construction, professional services & B2B
Includes a score breakdown so you know exactly where you stand
Bonus: book a free 30-min consult once you've read it

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Larissa Mahony — Founder, ABC Digital Marketing

Founder &
Director

Meet the founder

Larissa Mahony

Founder & Director, ABC Digital Marketing · Locals in the Loop

I didn't start in AI. I started where most businesses break — operations.

For over a decade, I worked in the marketing and events industry, producing and managing international conferences. Behind the scenes, I saw the same problem over and over: disconnected systems, departments not talking to each other, manual processes creating double work, and time wasted in meetings instead of driving outcomes.

"It wasn't a people problem — it was a systems problem."

That realisation led me to begin automating processes within businesses, streamlining operations and removing inefficiencies. What started as a solution quickly became a focus.

I then launched Locals in the Loop — one of the Sunshine Coast's fastest-growing digital platforms — and continued working in digital marketing, generating leads and building campaigns for businesses across Australia.

But the same issue kept appearing: marketing was working, but it wasn't connected. Leads weren't followed up. Systems weren't integrated. Opportunities were being lost.

That's why I built ABC Digital Marketing — to give Australian businesses the AI-powered systems that actually close the loop.

What's Your Score?

Tick every sign that applies — then find out what it means for your business.

1–3

Good Foundation

A few gaps but your core systems are working. Some targeted automation will sharpen your results significantly.

4–6

Systems Gap

Real opportunities being missed. A structured AI system will make a measurable difference quickly — this is the sweet spot.

7–10

Urgent Action Needed

You're losing leads, time, and revenue every week. An AI Growth System isn't optional at this point — it's critical.

The 10 Signs

How many of these sound familiar?

Leads go cold before anyone follows up

Enquiries sit there unanswered. By the time someone responds, the prospect has moved on.

Your CRM is a graveyard

Contacts are in there but nobody updates it. You're running your pipeline from memory or a spreadsheet.

Follow-up depends on someone remembering

There's no system — just good intentions. Leads fall through the cracks when it gets busy.

You're too busy doing admin to grow

The to-do list is full of tasks a system could handle. Your time goes to managing, not building.

Marketing works but sales doesn't convert

The top of the funnel works but something breaks between lead and booked client.

Your tools don't talk to each other

Your CRM, email, booking system and social are all disconnected. Data lives in five different places.

You've hired people to do things a system could do

Admin roles, follow-up roles, data entry — tasks that could be automated with the right setup.

Reporting takes hours and still isn't clear

You don't have a real-time view of your pipeline, conversion rate, or where leads are dropping off.

Client onboarding is manual and inconsistent

Every new client goes through a slightly different process. Things get missed. It takes too long.

You know you need systems but never have time

It's been on the list for months. Product, client work and operations keep pulling you back in.

Common Questions

Everything you need to know before downloading.

An AI Growth System is a connected set of automations that handles your lead capture, follow-up, qualification, and CRM — automatically. Think of it as a digital team member that works 24/7, responds to leads instantly, and never lets an opportunity go cold.

Yes — completely free. No credit card, no hidden fees. You enter your email, we send the PDF. That's it. If you want to take the next step after reading it, we offer a free 30-minute consult — also no cost, no obligation.

You'll receive the PDF in your inbox within a few minutes. From there, it's entirely up to you. If you'd like to explore what an AI Growth System could look like for your specific business, you can book a free 30-minute consult — no pressure, no sales pitch.

Small and medium businesses across Australia — particularly in construction & trades, B2B & corporate, and professional services. If you have 5–50 staff and you're feeling like your systems aren't keeping up with your growth, this is for you.

Most agencies focus on running ads or creating content. We focus on the full system — from lead capture to conversion to CRM. We also operate Locals in the Loop, a media platform reaching 300,000+ locals monthly, which gives our clients a unique distribution advantage no other local agency can offer.

It's a 2–3 hour diagnostic session where we map exactly where your business is losing leads, identify your biggest systems gaps, and produce a clear roadmap of what to fix first. It's not a commitment to anything further — just total clarity on what's costing you growth.

Not at all. We handle the technical side completely — you don't need to know what an API is or how automation works. You just need to know what outcomes you want for your business. We take care of the rest.